Let’s face it, “If your brand is weak, you won’t stand out – which ultimately means that you’re forgettable. But, exactly how do you – as an artist or musician – learn how to analyze your brand and make the necessary changes that will make you stand out (in a good way)?” In this article, Music Business Blogger Brianna ‘BreezyB’ DeMayo gives a breakdown of some key areas you should pay attention to as you build your brand, in order to get the best response.
As an artist you are your own brand, whether or not you know it or acknowledge it. It is up to you to make sure your brand stands out from the rest. Branding has everything to do with PRESENTATION – HOW YOU ARE PRESENTED AND PERCEIVED BY THE PUBLIC – whether it be online or offline. It is essentially what you are known for as a whole and believe it or not, your longevity will depend on how strong your brand really is.
This is a type of industry where you must always be ready. Someone new can check you out at any given moment so you have to look your best at all times, all across the board. We live in a digital world, so how you present yourself in person is just as important as how you represent yourself online. A lot of the time, your music isn’t the first thing people are introduced to. You are first seen on social networks, blogs, websites, magazines etc. Think about it, when you hear about something new and want to learn more about it, the first thing you do is look it up! The last thing you want to do is portray a negative image of your brand. You want to make sure that at first glance; the image you put out represents YOU at your best.
Take A Closer Look At:
Your music and lyrics – Does the recording sound professional? Do your lyrics represent who you are and what you stand for? Does your music stand out or sound like everything else that people are getting tired of?
How you use social media to interact – Yes, the way you use social media has a direct reflection on your brand. When you spam that gives off a negative image because it immediately shows that you are an amateur. When you engage with people and properly promote your music and are actively building a loyal following, it gives off a positive image of your brand.
How ‘up to par’ your online presence is – Do you have a professional custom website? Are all of your social networking sites up to date? Do you have professional photos? What about custom backgrounds and graphic images? These are the main things that have to do with your appearance online. You have to make sure that your brand can be clearly seen throughout your online profiles.
Your stage presence – Do you really know how to interact with the crowd and keep them engaged? Do you attract fans when you perform or do you give them a reason not to see you perform again?
Your music videos – Are they good quality? Do they enhance your song or take away from it? Visuals are a must, however you need to make sure that they are making you look good and drive even more traffic to your music.
How you dress and appear in images – Does your image reflect who you really are as well as what you want to represent? This is not saying that you need to be flashy everywhere you go, however you do want to represent yourself in a good way and often those that are a little flashy and show their uniqueness get noticed more than someone who doesn’t pay any attention to their appearance.