Networking: Why it’s So Important and How to Do It

Good networking relationships are the catalyst for success. In music business, for sure, networking is crucial. Everyone talks about networking and how it’s so important for your business, but when it comes down to it, not many people know how to do it and why it’s so valuable. Here are a few tips from Sari Delmar of Music Think Tank for all the new networkers out there, on the importance of networking, and how to build good relationships that can help build your music business.

No matter what your business, if you’re an up and coming musician, a publicist or an accountant, it’s important to know people in your industry. Industry connections, no matter the context, can make a considerable difference when it comes to growing and maintaining your business. People you meet along the way in life can help you to learn new things, and with our ever-changing culture, you never know who you will need in your corner in the future.

Now you know why you network, but how do you go about doing it? First and foremost, it’s important to always look presentable. No matter where you are, whether it’s at the office, at a concert, or running errands, first impressions are crucial! There’s nothing worse than meeting your future employer looking like a total mess.

But you can’t always expect people to come to you. So really make an effort when it comes to networking. Seek out places to meet people and engage accordingly. You can always count on conferences and festivals, but with all the access, we have in the digital age, tools like LinkedIn can be a great asset for connecting and networking. Join relevant groups and start discussions. Share contact information, and always be sure to follow up with the connections you make along the way. After all, you never know when you might need something down the road.

Networking also isn’t limited to your industry. Be sure too, wherever you are, ask. Ask people what they do for a living, get to know them better and see how they might be able to help you in your business.