Meet DC’s Holla Walla, Passionate and Straight-Talking Media Personality

The Gospel Source is excited to introduce you to Media Personality Holla Walla, our newest Gospel music industry contributor! A music industry veteran, Holla Walla brings a wealth of knowledge to The Gospel Source to share with the creative community of artists, background vocalists, musicians, producers, songwriters and aspiring professionals. With 15 plus years of experience, Holla Walla has had an illustrious career in the music industry. His experiences include:

  • Former Morning Show Producer and Music Director (1999-2004)
  • Created, Produced and Hosted “Mornin’! With Holla Walla”
  • BET Bobby Jones (8 years)
  • Preliminary Judge for 2nd Season of BET’s Sunday Washington, DC Auditions
  • Host for Indie Stage/The National Black Family Reunion
  • Warm Up Talent for BET News with Jeff Johnson
  • Contributing writer for Gospel Industry Today

“It’s my intent to offer practical and usable advice from my real life experience and the experiences of my industry colleagues that will make content more than a 12 step approach, but relevant applications,” says Holla Walla. “I’ll exploit the full spectrum of media and social media to communicate my personal and professional experience in the music industry and BEYOND the music. This will be the basis of my approach and contributions to The Gospel Source.”

As an entrepreneur, Holla Walla owns and operates The B Factor Talent Agency, which provides artist development, management and consultation for recording artists and entertainers. Additionally, he created, developed and facilitates the RADIO WORKSHOP – an educational workshop providing fundamental strategies for securing radio airplay.

To learn more about Holla Walla, visit his website: (Twitter: @HollaWalla)


You can also get valuable tips and insights by reading content from our other professional music industry contributors:

Adrian Warren – Marketing & Industry Liaison (Twitter: @MrAWarren )

Adrian Warren is the President/CEO of Vessel Entertainment (VE) which specializes in brand development, marketing/promotions, event planning and management.

Previously the Marketing/Promotions Coordinator for Tyscot Records and Promotions Merchant for GospoCentric Records, Warren formed VE to maximize the efforts of the growing independent. As the principle of VE, Warren continues to provide services for many well-known labels, artists and companies. He has contributed to the campaigns of prominent artists such as Jonathan Butler, VaShawn Mitchell, The Rance Allen Group, Shirley Murdock and Bishop Noel Jones and the City of Refuge Choir. Follow Adrian Warren on Twitter: @MrAWarren

Tracy Williamson – A&R Tips (Twitter @TracyWilliamson and @Tre7Ent)

Tracy Y. Wiliamson served as Marketing, A&R and Label Director for Tyscot Records. She has also been featured on WGN TV’s People to People, TBN, The Word Network, MTV, Chicago Public Radio and in Ebony Magazine as one of the Top 30 Leaders of the Future.

As a songwriter and producer, Tracy has produced for DeAndre Patterson, The Rance Allen Group, Rodnie Bryant and Bishop Leonard Scott, and has written for Shirley Murdock, The Rance Allen Group, The Chicago Mass Choir, DeAndre Patterson and Rodnie Bryant.

In 2007, Tracy launched TRE7 Entertainment, a premier A&R, Marketing and Promotions Company. TRE7, specializes in developing and propelling Gospel music.  TRE7 also provides the essential tools for the driven and aspiring artist.  Tracy can also be seen monthly on Youtube encouraging the body to Walk into their Destiny. Follow Tracy Williamson on Twitter: @TracyWilliamson and @Tre7Ent. Join her mailing list at:

Attorney Audrey Chisholm – Legal Tips (Twitter @AttorneyAudrey)

Audrey K. Chisholm, Esq. is the founder and senior partner of Chisholm Law Firm, LLC ( She is a nationally renowned attorney and represents individuals in the music business in entertainment, corporate, litigation, and intellectual property (copyright and trademark) legal matters. She is a member of the Florida Bar Association. Her clients include record labels, songwriters, music publishers, producers and artists whose works have been featured on MTV®, American Idol®, VH1® and more. She is the published author of the #1 Amazon Bestselling book in music business “Start Your Music Business™” and “Run Your Music Business™” (Coming Soon). Follow Audrey Chisholm, Esq. on Twitter: @AttorneyAudrey

Phyllis Caddell-M – PR Tips (Twitter @PhyllisCaddellM)

Phyllis Caddell-M launched Pc Public Relations & Management ( in 1995. To date the company has represented a variety of talent including award-winning artists Mary Mary, Shirley Caesar, Dayna Caddell, Israel Houghton and Michelle Williams of Destiny’s Child, Bad Boy Entertainment, Sony Music, Hidden Beach Recordings, Columbia Records, EMI, Gospel Music Channel, Gospel Goes to Hollywood, actors Tommy Ford (NY Undercover, Martin) and Wendy Raquel Robinson (The Steve Harvey Show, The Game), to name a few. Follow Phyllis Caddell-M on Twitter: @PhyllisCaddellM

At The Gospel Source, it’s more than entertainment. We are your source for the latest in music industry eNews and resources.