DIY PR TIP: Phyllis Caddell-M – “When and How To Use A Press Conference”

“A press conference should be used cautiously, since they are somewhat inconvenient for the media. The best way to make enemies with the press is to invite them to a press conference to hear an announcement that could have been sent to them in the form of a press release. There is only one reason for calling a press conference: The subject demands a question-and-answer format. Or it is necessary to tell the story effectively in person.”  And with today’s technology you have the option of a virtual press conference.  This saves time and money and is used more and more frequently, for example during times of crisis when organizations use their communications department to keep people informed.”