- Make sure the information is newsworthy. Ask yourself, “How are people going to relate to this and will they be able to connect?”
- Make sure the first 10 words of your release are effective, as they are the most important.
- Avoid excessive use of adjectives and fancy language.
- Deal with the facts.
Follow Phyllis Caddell-M on Twitter: @PhyllisCaddellM
Phyllis Caddell-M launched Pc Public Relations & Management in 1995. To date the company has represented a variety of talent including award-winning artists Mary Mary, Shirley Caesar, Dayna Caddell, Israel Houghton and Michelle Williams of Destiny’s Child, Bad Boy Entertainment, Sony Music, Hidden Beach Recordings, Columbia Records, EMI, Gospel Music Channel, Gospel Goes to Hollywood, actors Tommy Ford (NY Undercover, Martin) and Wendy Raquel Robinson (The Steve Harvey Show, The Game), to name a few.
In 2006, she launched Lithobit Publishing, a book publishing company for new authors and released her first book “Do It Yourself Publicity: For Those Too Cheap or Too Broke To Hire A Publicist.”
In addition, she is the west-coast entertainment correspondent for 88.1 WFSK radio in Nashville, TN, and hosts public relations workshops and seminars throughout the U.S.
A publicist for seventeen years, she holds a bachelor’s degree in Communications/PR, and a Master’s degree in Business Communications.
For more information visit the company website at www.pcpublicrelations.com.