DIY PR TIP: Phyllis Caddell-M – “The Role of Social Media in Public Relations”

Bloggers and journalists are increasingly using social media to help them find news sources and content. A publicist’s job is to:

  • Reach out to the right bloggers, as it is an integral part of media relations.

And since bloggers are specifically looking for content that will add value to their blog:

  • Doing your homework i.e., knowing their content, will help you with your pitch.

 

Follow Phyllis Caddell-M on Twitter: @PhyllisCaddellM

Phyllis Caddell-M launched Pc Public Relations & Management in 1995. To date the company has represented a variety of talent including award-winning artists Mary Mary, Shirley Caesar, Dayna Caddell, Israel Houghton and Michelle Williams of Destiny’s Child, Bad Boy Entertainment, Sony Music, Hidden Beach Recordings, Columbia Records, EMI, Gospel Music Channel, Gospel Goes to Hollywood, actors Tommy Ford (NY Undercover, Martin) and Wendy Raquel Robinson (The Steve Harvey Show, The Game), to name a few.

In 2006, she launched Lithobit Publishing, a book publishing company for new authors and released her first book  “Do It Yourself Publicity: For Those Too Cheap or Too Broke To Hire A Publicist.”

In addition, she is the west-coast entertainment correspondent for 88.1 WFSK radio in Nashville, TN, and hosts public relations workshops and seminars throughout the U.S.

A publicist for seventeen years, she holds a bachelor’s degree in Communications/PR, and a Master’s degree in Business Communications.

For more information visit the company website at www.pcpublicrelations.com.