DIY PR TIP: Phyllis Caddell-M – “Consider This When Sending Emails and Press Releases”

When you e-mail media:

  •  Make your subject line enticing. Using “Hi!” or something else that looks like spam will get it deleted without being read.
  •  Start with QUERY: or PITCH: then give a short, punchy headline.

Once you send a press release to media:

  • Give the recipient at least one day to respond before you follow up.  (Following up too soon could be perceived as desperate, anxious, annoying, etc.).
  • If you really know the recipient use your discretion.

Follow Phyllis Caddell-M on Twitter: @PhyllisCaddellM

Phyllis Caddell-M launched Pc Public Relations & Management in 1995. To date the company has represented a variety of talent including award-winning artists Mary Mary, Shirley Caesar, Dayna Caddell, Israel Houghton and Michelle Williams of Destiny’s Child, Bad Boy Entertainment, Sony Music, Hidden Beach Recordings, Columbia Records, EMI, Gospel Music Channel, Gospel Goes to Hollywood, actors Tommy Ford (NY Undercover, Martin) and Wendy Raquel Robinson (The Steve Harvey Show, The Game), to name a few.

In 2006, she launched Lithobit Publishing, a book publishing company for new authors and released her first book  “Do It Yourself Publicity: For Those Too Cheap or Too Broke To Hire A Publicist.”

In addition, she is the west-coast entertainment correspondent for 88.1 WFSK radio in Nashville, TN, and hosts public relations workshops and seminars throughout the U.S.

A publicist for seventeen years, she holds a bachelor’s degree in Communications/PR, and a Master’s degree in Business Communications.

For more information visit the company website at