DIY PR TIP: Phyllis Caddell-M – “Aspiring Publicists, Keep This In Mind”

  • Know your media outlet. There is nothing more embarrassing than pitching the wrong angle to the wrong person. You only get one shot. At least for a while until it’s safe to re-pitch.
  • Attend industry conferences, meetings, and events to network, and to keep your face in the place.
  • Don’t give readers a chance to turn their head away from your press release for even a second! Write a headline that glues readers to your teaser and first paragraph every time.

Follow Phyllis Caddell-M on Twitter: @PhyllisCaddellM

Phyllis Caddell-M launched Pc Public Relations & Management in 1995. To date the company has represented a variety of talent including award-winning artists Mary Mary, Shirley Caesar, Dayna Caddell, Israel Houghton and Michelle Williams of Destiny’s Child, Bad Boy Entertainment, Sony Music, Hidden Beach Recordings, Columbia Records, EMI, Gospel Music Channel, Gospel Goes to Hollywood, actors Tommy Ford (NY Undercover, Martin) and Wendy Raquel Robinson (The Steve Harvey Show, The Game), to name a few.

In 2006, she launched Lithobit Publishing, a book publishing company for new authors and released her first book  “Do It Yourself Publicity: For Those Too Cheap or Too Broke To Hire A Publicist.”

In addition, she is the west-coast entertainment correspondent for 88.1 WFSK radio in Nashville, TN, and hosts public relations workshops and seminars throughout the U.S.

A publicist for seventeen years, she holds a bachelor’s degree in Communications/PR, and a Master’s degree in Business Communications.

For more information visit the company website at