A&R 101: Tracy Williamson – “The Artist In The Mirror”

Thoughts from Tracy Williamson

This weekend, I had an interesting conversation with a fellow associate on the importance of how we present ourselves. This week let’s look at “The Artist in the Mirror”, and see if what we see, translates the same to the fans/listeners.

  • How much time do you put into developing your overall look or appearance?
  • If you were the consumer, how would you describe “The Artist in the Mirror”? Now be honest.
  • Now of course creativity comes with the package, but if placed on a scale, would your “look” outweigh your music?
  • As you look at “The Artist in the Mirror”, ask yourself, who and what do I represent?
  • Now I am not saying your “look” must be perfect, but be open to getting help from experts in that area.
  • Yes as Gospel Artists, you are under a microscope and this can frustrate your creative side, but when in doubt stick to God’s Side.
  • How you present yourself is Very Important especially when you are Aware of WHO you’re representing.
  • If you are unable to pay for a stylist, check out fashion magazines at the library or the bookstore.
  • Always remember that you are not the only one who sees “The Artist in the Mirror”.



Tracy Y. Wiliamson served as Marketing, A&R and Label Director for Tyscot Records. She has also been featured on WGN TV’s People to People, TBN, The Word Network, MTV, Chicago Public Radio and in Ebony Magazine as one of the Top 30 Leaders of the Future.

As a songwriter and producer, Tracy has produced for DeAndre Patterson, The Rance Allen Group, Rodnie Bryant and Bishop Leonard Scott, and has written for Shirley Murdock, The Rance Allen Group, The Chicago Mass Choir, DeAndre Patterson and Rodnie Bryant.

In 2007, Tracy launched TRE7 Entertainment, a premier A&R, Marketing and Promotions Company. TRE7, specializes in developing and propelling Gospel music.  TRE7 also provides the essential tools for the driven and aspiring artist.  Tracy can also be seen monthly on Youtube encouraging the body to Walk into their Destiny.

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Website: www.tre7inc.com