A&R 101: Tracy Williamson – Taking Care Of Business

Hey Artists!  If God blessed you with the gift, make sure you properly handle what HE’s given.

• You should take proper care of your voice, but you should also keep good accounting records of your CD sales from events.

• For Indie Artists who are Courted by a label: Present “Actual” numbers for CD sales. Saying, “I sold a couple 1000”, isn’t attractive.

• This may sound trivial, but consumers do watch how money is being “handled” as you sell product while on the road.

• Lastly, here is a tip for Indie & National Artists: Don’t buy more product than you can sell. Pace yourself mentally & financially.



Tracy Y. Wiliamson served as Marketing, A&R and Label Director for Tyscot Records. She has also been featured on WGN TV’s People to People, TBN, The Word Network, MTV, Chicago Public Radio and in Ebony Magazine as one of the Top 30 Leaders of the Future.

As a songwriter and producer, Tracy has produced for DeAndre Patterson, The Rance Allen Group, Rodnie Bryant and Bishop Leonard Scott, and has written for Shirley Murdock, The Rance Allen Group, The Chicago Mass Choir, DeAndre Patterson and Rodnie Bryant.

In 2007, Tracy launched TRE7 Entertainment, a premier A&R, Marketing and Promotions Company. TRE7, specializes in developing and propelling Gospel music.  TRE7 also provides the essential tools for the driven and aspiring artist.  Tracy can also be seen monthly on Youtube encouraging the body to Walk into their Destiny.

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Website: www.tre7inc.com