A&R 101: #Social Media
- As an Artist, should your success be measured by the number of Facebook and Twitter followers you have?
- Social Media is the current trend, wave of media, but be careful; don’t make it your ONLY form of promotion.
- Just because a follower retweets your post, song, picture, etc… it doesn’t mean they purchased your music…..
- Updating your Facebook status every second, minute, day, hour… week, won’t guarantee music sales….
- Tweeting and Facebook posts keep you in the face of followers, but so does going on the road, doing local concerts, community events and more…
- Remember in the Music Industry it’s your music that gets radio airplay, not your Facebook quote of the week (Unless you make it a song).
- Social media can help push your music, just make sure it impacts listeners and pushes music more than your ego.
- Ok, so artists from the Motown era didn’t have social media, but they did have Drive, Ambition, A dream, Raw Talent….& So Do You!
- Keep praying, learning, growing, practicing, performing, giving, traveling and loving – no matter the number of tweets, posts or likes.
Tracy Y. Wiliamson served as Marketing, A&R and Label Director for Tyscot Records. She has also been featured on WGN TV’s People to People, TBN, The Word Network, MTV, Chicago Public Radio and in Ebony Magazine as one of the Top 30 Leaders of the Future.
As a songwriter and producer, Tracy has produced for DeAndre Patterson, The Rance Allen Group, Rodnie Bryant and Bishop Leonard Scott, and has written for Shirley Murdock, The Rance Allen Group, The Chicago Mass Choir, DeAndre Patterson and Rodnie Bryant.
In 2007, Tracy launched TRE7 Entertainment, a premier A&R, Marketing and Promotions Company. TRE7, specializes in developing and propelling Gospel music. TRE7 also provides the essential tools for the driven and aspiring artist. Tracy can also be seen monthly on Youtube encouraging the body to Walk into their Destiny.
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