If you want to promote your music on Twitter, there’s enough good data out there to inform your social media promotion efforts and help you maximize the effectiveness of each tweet. Listed below are some common sense tips from CD Baby’s DIY Musician that will give artists and musicians a clearer understanding of how they can use Twitter to broaden their platform.
Promote your music on Twitter: 7 ways to smarten-up your tweets
1. Longer tweets get more clicks. Internet marketers like to tell you to keep things short. But a tweet is only 140 characters, so it’s one of the few cases online where you actually benefit from using all the space you’re allotted.
2. Use more verbs. Less nouns. We’re emotionally stirred by action! So make your tweets sing, screech, punch, and dance.
3. Tweet in the afternoon and evening. After 2pm, Twitter traffic increases fairly dramatically. Maybe folks feel like they’ve got enough work done for the day that they can afford to sneak in 5 minutes on Twitter. So schedule your tweets with those people in mind.
4. Tweet closer to the weekend. As the workweek draws to a close, Twitter traffic soars — with Friday being the busiest day. So your heaviest Twitter activity should be on Thursday and Friday.
5. Ask for the retweet (“pls RT”). A lot of times in life the simplest way to get something is to ask. The same goes for Twitter. People are far more likely to retweet your content if you ask them.
6. Spread tweets out by at least 1 hour. You want to get the most people possible to see your tweets. By spreading out your Twitter activity by at least an hour, you’re increasing the likelihood of different folks seeing your activity. Plus you’re not annoying your followers by cluttering up their news feeds all at once.
7. Try putting the link towards the beginning of the tweet. Sure, 60-80% of your tweets should link to interesting content. But there’s also evidence to suggest that you should place that URL towards the beginning of your tweet. In many A/B tests between similar tweets, the one with the URL up front performed better.
Schedule your tweets at peak hours to get them in front of the most eyes. And write tweets that encourage action (retweeting, purchasing, replying, etc.)!