6 Steps to Building Your Brand on Pinterest

If your goal is to be a full time musician or artist, read these tips from Cyber PR’s Corie Kellman to learn how a Pinterest business account can help build your music business, and help you gain much needed exposure.

Why Pinterest? Pinterest gives you an opportunity to further build your brand image, show your fans what inspires you or what you find interesting, and helps drive traffic back to your other sites, like your webstore, newsletter signup, or other socials (Facebook, Twitter, YouTube, blog etc.). It’s a great place to build your lifestyle branding.

Here are 6 steps to get you started:

1. Pinterest for Business

Sign up for a Pinterest for business account or convert your current account to one at http://business.pinterest.com and create a profile. Be sure to use an image or photo people will recognize you – remember you are building your brand!

2. Themed Boards

Create a few themed boards – shoot for 8-10 boards. Start with things you are most interested in (this will help keep the ‘work’ ‘fun’ so that you don’t quit using the network after the first few days. Keep your boards’ titles easy to understand, you want to choose words that your fans will search for or understand. For example, if you are inspired by traveling, title one of your boards ‘Travel’.

3. Start Pinning!

Search for posts to pin that align with your board theme. Caution: This part is addicting! You may find yourself with lost hours of your life. Aim to have no less than 5 pins per board. And remember when you pin, edit the caption to be search-friendly and personal.

4. Add pins that link back to your sites

You can add content to the site by clicking the “+” icon in the upper right-hand area of the Pinterest homepage. This is a prime opportunity for you to link it back to where you want to see traffic increase (your blog, webstore or newsletter signup for example.) It will become a pin that other users can share with their followers – remember to make the content pin-teresting.

5. Follow Users That Interest You

Friends, family, fans, other brands and celebrities will help fill your feed and inspire you, too.

Here are a few boards you may like:

Paste Magazine

NPR Music


6. Don’t forget to engage with fans that comment on your posts!

It’s an opportunity to build a relationship.